Dialogue--a carefully structured communications technique that is generally employed to promote mutual understanding between bona fide as well as potential adversaries--has been responsible for such seminal events as ending the cold war and initiating (albeit briefly) a Middle East peace accord. But business, says well-known social scientist and public-opinion specialist Daniel Yankelovich, also can utilize the process to develop webs of relationships that encourage the acceptance and increase the adoption of any company's plans and visions. IThe Magic of Dialogue/I
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